GfK Roper Consulting’s mission is to be the most authoritative and stimulating source of worldwide consumer understanding and foresight that drives our clients’ growth.
To achieve our aims, we use quantitative data on consumer attitudes and behaviours gained from our Roper Reports Worldwide study, which conducts interviews with 30,000 consumers in 25 or more countries around the world each year. In addition to mining this vast database, we inform our insights with secondary data and observations of exciting new products, services and marketing messages in the global marketplace.
In our Roper Pulse Blog, we share with you some of our latest insights and ideas, inspired by our unrivalled worldwide consumer database as well as our marketplace observations. We hope you enjoy it, and that it helps you to meet the needs of global consumers. We value your feedback and comments, and of course if you’d like more information on anything, please don’t hesitate to contact us!
