- It Takes Two – What Food Influentials Tell Us about Opportunities Today, | June 11, 2010
- Built to Last – Marketing lessons from the turn of an odometer, | May 4, 2010
- Growing Into Aging – What jazz musicians can teach us about the graying of the world, | April 12, 2010
- The New Globalists, | March 1, 2010
- I’m Buying Optimism, | January 6, 2010
Jon Berry
- Full Name
- Jon Berry
- Nickname
- Jon Berry
- Website
- http://www.gfknop.com/consumertrends
- About Me
- Vice President, GfK Roper Consulting Jon Berry is a a leading authority in consumer trends research. A thought leader in the industry, Mr. Berry has played a key role in identifying many crucial trends that have impacted the business and political landscape, including the rise of the self-reliant consumer, the re-centering of values in the 2000s and the rise of word of mouth and grass-roots consumer activism. Mr. Berry is co-author of the book The Influentials (Free Press, 2003), a profile of GfK Roper's proprietary research on opinion leaders and word of mouth. He is a frequent public speaker and has been quoted in publications including The New York Times, Wall Street Journal, USA Today, and Advertising Age. Mr. Berry is a Phi Beta Kappa graduate of Earlham College( Richmond, IN). He lives in Westchester County, New York.
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