Comments for GfK Roper Pulse

Comment on The Soul of the New Machine by Neil Haslam

Neil Haslam — Tue, 21 Feb 2012 13:59:19 +0000

Hi Jon,

A great blog posting – I found this an intriguing concept. Also interesting is the brand that has launched this! Was it not Pepsi’s key competitor that went to market with the message “I’d like to buy the world a Coke” in the 1970′s, but here are PEPSI actually enabling someone to do just that and “spread a little love” around!

Now if only there were a machine to buy someone a beer as a “thank you” for an interesting article…..!

Neil

Comment on The Soul of the New Machine by The Social Vending Machine - The Wholesale Forums

The Social Vending Machine - The Wholesale Forums — Sat, 28 May 2011 23:13:57 +0000

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Comment on The Soul of the New Machine by Jon Berry

Jon Berry — Tue, 17 May 2011 08:45:19 +0000

Thanks, Pat! It’s great to hear from WOMMA. And I agree with you. I think we’ll be seeing all kinds of WOM marketing at point of sale in the years to come, not only from new technologies like Pepsi’s social vending machine but also the smart-phone revolution. ‘I just bought this — here’s a coupon for you to, too!’” Keep up the good work! Jon

Comment on The Soul of the New Machine by Pat McCarthy

Pat McCarthy — Mon, 16 May 2011 16:23:22 +0000

Thanks for linking to The WOMMA Word! POS talkabilility is an interesting field. Personally I think it’s a perfect place to focus on for generating word of mouth. I’m already more likely to talk about something I bought over something I read or saw (with exceptions of course.) Giving me that extra push at the POS is relevant and probably more effective.

Great post! Cheers!

Comment on Despite the Gladwell Debate, Social Networks Matter by DavidCrosbie

DavidCrosbie — Fri, 12 Nov 2010 14:27:53 +0000

Thanks for your comment Yasmin. I would agree with your point about activism, which your post expresses very well. For my part, I think Gladwell’s article spurred me to consider how social networking is affecting people’s behaviour as consumers and shoppers, which is what GfK Roper focuses on. Thanks again. David.

Comment on Despite the Gladwell Debate, Social Networks Matter by yasmin

yasmin — Tue, 09 Nov 2010 18:11:49 +0000

Interesting post. I actually think online social networks can help with the type of activism gladwell discusses, but only if harnessed in the right way: http://wethegoverati.wordpress.com/2010/11/09/where-malcom-gladwell-left-off-social-media-next-generation-democracy/

Comment on Too much information? by AnnaClark

AnnaClark — Wed, 18 Aug 2010 09:24:47 +0000

If there is one, I’ve not found it yet! I suppose the closest would be community sites such mumsnet.com, where people start out from a similar viewpoint (though that assumes that all mums are the same, which we know they’re not!)

Some sites allow you to select specific features that you’re looking for, and an example of this that I like is on the toptable website, where you can browse by restaurants that are “best for” a given thing, such a large groups, or business lunches.

Generally I think many companies use segmentations for their own purposes, but that these aren’t often extended into the public domain…perhaps as you suggest more companies should include some key segmentation questions on entry to their website, then tailor the information they show accordingly.

Comment on Too much information? by Jacob Barker

Jacob Barker — Tue, 17 Aug 2010 16:36:12 +0000

So without – hopefully – soundin incredibly stupid; are there no social-review sites currently out there, that when getting ‘reviewers’ to sign up they ask a few pertinent, almost segmentation, questions which could then perhaps help classify ‘people like you’?

Obviously a large investment would be needed from the off for some research into purchaser segments for, taking your example, mobile phones; but wouldn’t this help to hone down the reviews? Then you can filter on reviews by ‘people like you’ aka reviewers in your respective mobile-phone purchaser segment. Because, as you say, negative feedback can be bad, but for something like a mobile phone, if someone was to criticise the mobile browser of a phone that my mother was looking at, it would have zero impact on her as she can barely grasp texting, let alone mobile internet.

I suppose it’s just further automation for something which we should probably just work out ourselves…

Comment on Built to Last – Marketing lessons from the turn of an odometer by Tweets that mention Built to Last – Marketing lessons from the turn of an odometer » GfK Roper Pulse -- Topsy.com

Tue, 04 May 2010 09:47:24 +0000

[...] This post was mentioned on Twitter by Glenn Ward, GfK Roper Consulting. GfK Roper Consulting said: What do you get for a car that’s gone the extra mile for you? Built to Last – New consumer insights by Jon Berry http://bit.ly/dl73ig [...]

Comment on Ash Clouds Our View of the Future by Anders Brogren

Anders Brogren — Tue, 27 Apr 2010 10:01:37 +0000

David,
Very good – I really enjoyed reading it

Anders

can you pput me on the mailing list for the Pulse?